Director of Marketing - US

Insight Assurance (IA) is a remote-first cybersecurity audit and compliance firm, founded in 2020 and headquartered in Tampa, FL. We help mid-market and enterprise organizations achieve and maintain compliance across leading security and privacy frameworks.

The Director of Marketing leads IA's marketing function and is accountable for building awareness, pipeline, and revenue. You will set marketing strategy, direct the team and its programs, and collaborate with Sales, Revenue Operations, and the Partner Channel department to drive growth. The role reports to the Chief Revenue Officer.

Responsibilities

• Lead marketing strategy across demand generation, content, SEO/AEO/GEO, email, events, and account-based marketing.
• Lead, mentor, and develop a high-performing marketing team.
• Stay hands-on where needed, building campaigns, content, and assets.
• Partner with Sales, Revenue Operations, and the Partner Channel department to align marketing with revenue goals.
• Collaborate with customers and partners on co-marketing, advocacy, and thought leadership.
• Measure performance with data and report results to executive leadership.
• Identify and apply AI-enabled approaches that improve the speed, quality, and impact of marketing work.
• Ensure all external content upholds IA's brand and professional standards.

Requirements

Required

• 7 or more years of B2B marketing experience, including at least 5 years building or leading marketing teams.
• A proven record of driving pipeline and revenue through B2B demand generation.
• Hands-on experience applying AI to marketing, including having built tools or workflows that improved results.
• Working knowledge of marketing technology and revenue operations.
• Experience managing budgets, agencies, and managers.
• A collaborative, team-first approach and strong written and verbal communication.
• Sound judgment in a regulated, trust-driven market.

Preferred

• Experience marketing cybersecurity, audit, compliance, or other professional services.
• Experience working with partner or channel organizations.
• Experience with SEO/AEO/GEO and the impact of AI on search.
• Experience leading distributed teams.

Our Tools

The team works with a modern marketing and revenue technology stack, including

• HubSpot for CRM, marketing automation, and reporting
• WordPress for the website and content
• Semrush for SEO/AEO/GEO
• Canva for creative
• Jira for work management
• Claude and other AI tools
• Among others

Benefits

Privacy Notice CCPA

• Insight Assurance shares your personal data/information with Greenhouse recruiting because this is the tool we use for the recruitment process.
• Insight Assurance does not sell personal data/information under any circumstances.
• You may exercise your rights under personal data protection legislation by reaching out to us via: [email protected] or submit a request via mail at 400 N Tampa St. 15th Floor Suite 122, Tampa, FL 33602

Privacy Notice GDPR

*This notice informs you about the categories of Personal Data/ Information and the Purpose and Scope of Processing Activities to be undertaken by Insight Assurance (we, us, our), under its job application and recruitment process.*

*We resort to Greenhouse.com as the platform that supports our recruitment process, and therefore your Personal Data/ Information will be Processed on this tool (hosted, shared with, cross-referenced, accessed by our team); we have in place contractual terms and the commitment of Greenhouse.com that ensures the Security and Confidentiality plus Purpose limitation with regards to the Processing of your Personal Data.*

*When you reply to one of your job postings, you voluntarily and freely submit your Personal Data to us; this, allied with the fact that the Processing by us (and over Greenhouse.com) of that Personal Data has the sole Purpose of validating your application and proceeding with the inherent scrutiny and decision, allows us to argue having Legitimate Interest as the applicable Legal Basis to undertake the Processing of your Personal Data under this scope.*

*We are a U.S. based company, hence some or all Personal Data pertaining to you will be hosted in the U.S.*

The Categories Of Personal Data Under Processing Consist Of

• Identification
• Contact
• Education and Professional
• Interview performance
• Evaluation

*You may exercise several Rights as determined under applicable Personal Data Protection legislation, in short:*

• Right of Access – meaning getting information about the Personal Data under Processing by us, except for the information you already know;
• Right of Erasure – you may ask for us to erase all Personal Data pertaining to you under Processing; this may imply you being excluded from the recruitment process, for without information we cannot proceed with it;
• Right of Opposition or Restriction of Processing – you may ask us to stop some Processing or restrict the Processing of some Personal Data, this may imply you being excluded from the recruitment process, at our sole discretion also for without information we cannot proceed with it;
• Rectification – you can rectify your Personal Data at anytime