Marketing Coordinator

Job ID 16743 Location Arlington, TX Full/Part Time Full-Time Regular/Temporary Regular

Salary

----------

The annual salary for this position ranges from $45,400 to $53,999. The final offer will be commensurate with the candidate’s relevant experience and qualifications.

Documents Needed to Apply

-----------------------------

Required

:

* Resume

* Cover letter

* References (minimum of three)

Purpose of Position

-----------------------

The Marketing Coordinator provides a broad range of marketing and communication support to the School of Social Work (SSW). The position assists in implementing marketing strategies and initiatives that advance student recruitment and enhance the School’s image. The role supports SSW initiatives by strengthening the School’s brand, reputation, and outreach, engaging key audiences through official social media accounts, the website, advertising, and digital and print publications. Responsibilities include assisting in creating content for the SSW website, advertising landing pages, Slate CRM, and other digital recruitment materials, as well as tracking search engine optimization (SEO) for webpages and return on investment (ROI) for advertising, print, email, digital, and other marketing campaigns. The Marketing Coordinator collaborates with faculty, students, staff, and others to generate original and repurposed content incorporating text, photography, video, and graphics to reach target audiences. Essential Functions -----------------------

* Designs and creates effective, engaging graphics and multimedia content for digital platforms and print publications, including flyers, brochures, postcards, videos, text messages, email content, website content, and other publications needed to support branding, reputation, and student recruitment. * Manages multiple recurring email, print, and text campaigns for stakeholders, prospective students, and other targeted audiences. * Manages the School of Social Work’s social media accounts daily, including Facebook, Flickr, LinkedIn, Instagram, YouTube, Podbean, and other emerging social media platforms. * Creates and posts engaging content related to the social work field, as well as faculty, student, staff, and alumni successes. * Monitors reports and trends to determine the effectiveness of organic and paid content. Plans daily, weekly, and monthly campaigns integrated with communications, marketing, and recruitment plans on a variety of current topics, including advocacy, social welfare, public and social policy, and social work. * Executes integrated marketing campaigns for student recruitment, SSW branding, and academic and research reputation. * Works with advertising and other contractors and vendors to support marketing campaigns and ensure the best return on investment (ROI) and search engine optimization (SEO). * Assists in creating content for SSW’s website, advertising landing pages in Slate CRM, and other digital content for student recruitment. * Uses SEO and search engine marketing (paid advertising) to improve the effectiveness of digital campaigns. * Conducts research to develop campaigns. * Analyzes and tracks return on investment (ROI) from marketing, recruiting, and advertising campaigns. * Produces weekly, monthly, and annual reports and analyzes trends in campaigns, advertising, CRM data, and other sources. * Assists in creating and reviewing analytical reports from marketing activities, including email open and click-through rates and Google Analytics data, to assess the effectiveness of marketing campaigns. * Works closely with the web designer, special events coordinator, and communications, recruiting, and admissions staff to execute integrated marketing and communication campaigns and initiatives. * Performs other duties as assigned. Required Qualifications ---------------------------

* Bachelor’s degree in marketing, communications, public relations, multimedia, graphic design, art, or a related field, and three (3) years of experience creating webpage content, advertising copy, graphic and digital designs, and print materials such as postcards, pamphlets, and brochures; or seven (7) years of an equivalent combination of education and experience. * Must have experience creating content using Adobe Creative Cloud (e.g., Illustrator, Photoshop, Express, Premiere Pro), Canva, or equivalent software, as well as experience using customer relationship management (CRM) platforms. Preferred Qualifications ----------------------------

* Master’s degree in marketing, public relations, multimedia, strategic communications, graphic arts, or a related field, and four (4) years of experience managing marketing and communication projects and conducting marketing activities in a higher education or student recruitment organization. Knowledge, Skills & Abilities ----------------------------------

* Ability to handle multiple tasks simultaneously. * Ability to think strategically and demonstrate strong organizational and analytical skills. * Knowledge of target markets, positioning, segmentation, and branding. * Ability to translate student market trends into effective marketing plans and advertising campaigns. * Ability to plan and execute social media campaigns. * Ability to develop a broad understanding of marketing within higher education. * Ability to prepare, analyze, and interpret reports. * Ability to manage multiple deadlines effectively. * Ability to work collaboratively on projects. * Ability to write concise and accurate reports, proposals, and advertising copy. * Ability to work with various media platforms. * Skill in generating leads and using customer relationship management (CRM) systems. Work Schedule -----------------

* Monday through Friday; 8:00am through 5:00pm * Hybrid work environment (remote & in-office) Working Conditions ----------------------

* May work around standard office conditions. * Repetitive use of a keyboard at a workstation. * Position may be designated security-sensitive based on job duties or location. Benefits Information ------------------------

Position is benefit eligible

Yes

We are proud to offer a comprehensive benefits package to our employees at the University.

https://www.uta.edu/hr/employee-benefits

PreEmployment Background Check

----------------------------------

It is the policy of The University of Texas at Arlington to conduct a pre employment background check on any applicant who is under final consideration for employment with the University.

This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA 48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.

University Information

--------------------------

The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.

UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community.

This is an exciting time to join UTA and contribute to its bold vision for the future.

EEO Statement

-----------------

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

ADA Accommodations

----------------------

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email [email protected].